Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can qu...
When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty h...
At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research. It’s a rule for life, probably the first thing you teach your kids....
