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1Q Blog 

7 min read

4 Ways Geo-Targeting Technology Delivers Shopper Insigh...

Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can qu...

11 min read

Why You're Losing Market Share When Your Brand Health M...

When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty h...

8 min read

How The Golden Rule Applies to Consumer Experience in M...

At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research. It’s a rule for life, probably the first thing you teach your kids....

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