You’ve probably played “Two Truths And A Lie” - the game where you tell people three things about yourself, and everyone has to guess which one is the...
The old saw goes that there is faster, cheaper and better - you can have two. But in today's world of research technology, could it be possible that t...
Once upon a time, research was conducted with a wide berth of time for design, fieldwork and detailed analysis. While there is a time and place for lo...
Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can qu...
When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty h...
There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to your C-Suite, and then… crickets. Being...
At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research. It’s a rule for life, probably the first thing you teach your kids....
